Syncros

For the bicycle component and accessories brand Syncros we developed a design strategy for a new line of accessories, including pumps and tools.

The products are distinguishable from conventional products on the market and emphasize the high-end positioning of Syncros.
New forms and clever details facilitate the use, making the parts welcome helpers. The extensive product family was tiered into different quality levels.

Market launch:

2013

Our Contribution:

Competition and Use Analysis
Ideation
Design Styling of Product Family
Design Concept
Series Implementation Support


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