For the bicycle component and accessories brand Syncros we developed a design strategy for a new line of accessories, including pumps and tools.

The products are distinguishable from conventional products on the market and emphasize the high-end positioning of Syncros.
New forms and clever details facilitate the use, making the parts welcome helpers. The extensive product family was tiered into different quality levels.

Market launch:


Our Contribution:

Competition and Use Analysis
Design Styling of Product Family
Design Concept
Series Implementation Support

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Urban Kit

Luggage Carrier
Urban Kit

Case: Leggero

Trailers — not hangers-on

The Swiss brand Leggero’s bike trailers have won awards for their practicality and sustainable manufacture; they are a perfect example of how ethical production and quality can work in harmony.
Trailers — not hangers-on


radically reduced transport trailer for Veloplus